The Allure of Branding and GI Products
Although the centuries-old traditional tea industry of Bangladesh is currently successful in production, it has not been able to diversify and establish a strong position in the global market. While countries like Sri Lanka or India are ensuring high prices in the global market by using their own tea branding and Geographical Indication (GI) recognition, Bangladesh is still more dependent on traditional production and the domestic market. However, although 62 products have received Geographical Indication (GI) recognition in the country in the last 10 years, traditional tea has not yet received GI recognition. In this case, the right process
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